Some would say our story started with Eve. Others might say it started in 1840 when Lucretia Mott and Elizabeth Cady Stanton held the first Women’s Convention in the United States. Technically, our story began in 2015 when a pretty awesome lady had a pretty awesome idea involving live streaming of women’s fastpitch softball games and shared that idea with a technical guru and a fortune-500 executive. It was an idea. An impossible idea. Then it was a project. Now it is reality.

As the great Amelia Earhart would say: "Never interrupt someone doing something you said couldn’t be done."

The problem was simple: no major network was going to spend the time, money, or energy promoting the World’s largest women’s sporting event and no private production company could figure out just how to do it. It’s a bit crazy, when you think about it. So, how do you do the impossible? You create a demand. Like former First Lady Eleanor Roosevelt, who only allowed female journalists at her press conferences (ensuring newspapers would have to hire women) – we had to think outside the box and create a demand. And when no one else will step to the plate, you do it the best way it can be done:


Remember: women weren’t "given" the right to vote . . . they fought for it. They fought hard (many even died). They did that so that their daughters would have rights they did not have. The right to vote. The right to work. The right to own property. The right to make money. Our partners make money – lots of it – but we want them to make more. Think: Major League Baseball. Why not?

It’s been less than 100 years. Our foremothers would have wanted this: women making money playing sports. Women being admired as athletes and intellectuals. Why not?

We are their daughters. This is our story. After all, failure, as Ms. Anthony once said, is impossible.